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nicknite86 — Mon, 26 Jul 2010 23:20:37 GMT

Throughout recent years, more and more marketers are getting slapped by Google Adwords. Various reasons can be attributed to this action. One major way to prevent Google from slapping your account is by increasing your quality score.

Are there other ways to bypass Google Adwords or prevent its slap?

Yes.

There are ten ways that are extremely effective and have helped my PPC activities.

1- Make sure your site has a Google Sitemap
2- Always use the appropriate keywords & meta tags
3- Build your site on a blogging platform; like Wordpress. This avoids needing to hire an admin since the account area enables you to take charge of the content.
4- Having pages on your site that include pages such as the home page; which is critical, the about page, and the contact page.
5- Register a good domain name, one that is not too �salesy�.
6- Attach affiliate links to a resources or a contact page.
7- Include an opt-in form, and be clear about what you are offering in this form. Put it in a clear location that can effectively attract visitors to enter their info
8- Have outbound links, links to other articles and/or sites.
9- Include back links w/ high ranking on your sites from social media sites such as Digg, Facebook, and Twitter.
10- Do not talk about money on your site. Money claims; especially the �cheesy� ones, is a great way to alert Google and have them slap your account.

What are great Alternatives to Google Adwords?

Great alternatives to Adwords have been Bing PPC and Facebook Advertising. Facebook Advertising targets the interests of your target audience, rather than a certain keyword, and has also surpassed Google in regards to traffic, offering a much more expansive way to market a product, business, or service.

Google Adwords can either make or break marketing activities, the key is recognizing what Google wants on a site or avoiding Adwords altogether.

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nicknite86 — Sat, 24 Jul 2010 17:20:31 GMT

Internet Marketing is not overly complicated, and its possible to succeed online with limited knowledge about how Internet Marketing works. Some simple Internet marketing strategies that can be implemented in any business, venture, or means of promotion are:

1.) Message Boards/Forums-

Participating in industry related message boards is one of the easiest ways that you can promote a business, product, or service. Message boards are sites that provide you with a forum of a common interest. For example, if you are promoting a business related to Golfing, then you can do a search on a search engine for Golfing Forums and then proceed to promote your business on these forums. Thus, in promoting your product/service/business you will be aiming at an expansive target audience, willing to discuss Golfing or whatever industry you are involved in. In marketing through message boards it is important to recognize that you can subtly promote your business through what is called a �Forum Signature�, in which you can be providing an outlet for fellow users to browse what you have to offer or what your business is about. By providing useful commentary on the message boards you will be providing value, and in turn this expansive target audience can convert into potential customers via the link in your signature.

2.) SEO Consulting Firm-

A firm with SEO experience could be incredibly helpful to overall business goals. The entire concept of SEO alone can be complex; especially if you are new to the concept of Internet Marketing itself, and knowing how to properly implement the most effective SEO strategies can take years to master. Although the term �Consulting Firm� can sound intimidating and overwhelming the process is actually quite simple because it consists of interviewing candidates and selecting the most qualified one. That is all there is to it, and in fact it can be done quickly and can immediately have a significant impact on website traffic, because in online business if you have high search engine rankings this will typically translate into improved web traffic. Massive amounts of Web traffic through high search engine rankings is possible because Internet users trust the search engines, and use it as an everyday means to attain wanted information. Thus the most relevant websites for a particular term are the ones that Internet users trust and will most likely visit.
3.) Outsourcing Internet Marketing?
A business owner can focus on his/her strengths and outsource the rest in order to focus on priority tasks to become much more productive. By hiring a consulting firm to take care of executing Internet Marketing strategies, you can get a lot more done in less time, and focus on higher level activities such as product creation, building JV partner relationships, and copywriting. If done properly the outsourcing of Internet Marketing tasks can almost ensure success in the long run.

In short, simple Internet Marketing methods that do not require an abundance of knowledge are most often the timeless techniques that are always effective in promoting a business, product, or service. In addition, the outsourcing of these lower level tasks; such as web design, SEO, article marketing, and niche research, can play a critical part in establishing an online team that will translate into less work and more profit.

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